Stop Losing Profits on the Commercial Jobs You Win
Master the 4-Step Estimating System That Protects Your Margins from Inspection to Final Proposal
Click the video below to learn why "Good enough" estimating destroys businesses.
Understanding the complete process from
INSPECT
SCOPE
ESTIMATE
PROPOSE
sets you up for profitable project execution.
You're Not Just Losing Bids. You're Losing Profits.
Let me guess. You finally land that big commercial job, $300K, $400K, maybe more. You're pumped. Your sales team crushed it.
Halfway through construction,
you're wondering where the hell the money went.
It's not your crew. It's not the materials. It's the estimate you built in 20 minutes using residential math on a commercial job.
- You missed the access costs
- Underestimated disposal
- Forgot about permits and staging
Your scope was loose,
so now you're doing free work on change orders.
Welcome to the club nobody brags about. The one where great salespeople make terrible estimators.
The truth is simple:
The skills that win jobs aren't the same skills that make jobs profitable.
And one critical mistake in your estimating process is costing you thousands on every single project.
Here's What's Actually
Killing Your Margins
Commercial roofing isn't residential with bigger numbers.
But most contractors estimate it like it is.
- They guess on labor productivity
- Add some margin and hope it covers complexity
- Forget that commercial sites have
- restricted access
- specific staging requirements
- and disposal challenges that residential never prepared them for
- Their scopes are vague, so scope creep becomes the norm
- They estimate in their head, so the process dies with them,
- can't scale it, can't teach it, can't replicate it
- Meanwhile, they spend weeks perfecting their sales pitch, then throw the estimate together in 20 minutes
Here's the uncomfortable truth:
You can charm a property manager and close a $400K deal. But if you miss the equipment access costs, underestimate the complexity, or forget to account for weather delays, you're going to watch that profit evaporate in the field.
The best closers often make the worst estimators.
Sales skills and estimating skills are completely different games.
PICTURE THIS
Every Commercial Job You Win Actually Makes Money
Imagine knowing with certainty that every estimate you create will protect your margins.
- You're not guessing anymore.
- You have a bulletproof system that accounts for every hidden cost, every risk factor, every access challenge before you ever put a number on paper.
- Your scopes are so tight that change orders become rare instead of expected.
- Your team estimates consistently because they're following a documented process, not reading your mind.
- You inspect like a forensic accountant, catching issues other contractors miss.
- You build scopes that prevent scope creep before it starts.
- You create estimates that position you competitively while maintaining the margins that grow your business.
Growth doesn't mean chaos anymore… your estimating system scales with your company. Whether you're doing the estimate or training someone else, the results are consistent and profitable.
This isn't about bidding lower or working harder. It's about estimating smarter with a proven system that's helped hundreds of roofing businesses protect their profits on every commercial job.
Meet Your Instructors.
Wade Tutt
With 25 years in construction, Wade Tutt brings extensive experience from building materials to large-scale project management. As CEO of a Chicago-based specialty roofing and historic restoration company, he combines deep knowledge of construction, sales, and insurance policy application. When not leading his team, Wade enjoys Formula One Racing and spending time with his wife and daughter Andi.m, Wade enjoys Formula One Racing and spending time with his wife and daughter Andi.
Cody Kline
Cody Kline is the founder of CommercialRoofer.com, the leading platform providing real business and sales education for commercial roofing companies. Through proven systems, service and maintenance programs, and high-impact training, Cody equips roofers to scale beyond re-roofing into sustainable, recurring revenue models. . He also created Camp Commercial Roofer and Commercial Roofer Live, in-person masterminds and retreats designed ...
Introducing Commercial Estimating: From Takeoff to Proposal
Inspect
Learn to use technology like drones, thermal imaging, and moisture meters. Discover how to identify all system components, measure and quantify accurately, and assess risk factors that impact your bottom line.
Build Scope of Work
Assess a roof lifecycle from an estimating perspective and conduct cost-benefit analysis of repair vs. replacement. Master the decisions around tear-off, overlay, and attached systems. Discover how to write bulletproof scopes that prevent scope creep and build in proper contingencies.
Estimate - Numbers
(The Heaviest Module)
This is where profit lives or dies. Master market rate analysis and competitive intelligence. Learn advanced cost-plus estimating with labor calculations, material cost management, and equipment costs. Discover how to account for hidden costs like permits, disposal, weather delays, and change order probability. Develop margin strategy based on job complexity and risk.
Proposal/Tell the Story
Convert technical estimates into client-friendly proposals that connect back to the sales process. Discover how to justify your numbers, defend higher prices with value demonstration, and handle price objections with estimating backup. Master creating good/better/best pricing scenarios and phased options for budget constraints.
FAQs
How quickly will this improve my estimating accuracy?
Will this work if I've always estimated by gut feel?
What makes this different from generic estimating training?
Do I need special software to use this system?
Can my entire estimating team access this?
Will this work for both small repairs and large replacements?
How does this integrate with the Commercial Sales course?
What if I'm transitioning from residential to commercial?
Don't Let Another Profitable Bid Become a Money-Losing Project
The commercial contracts are out there. You might even be winning them already. The only question is: will you make money on those jobs, or will you watch your profits disappear during construction?
Stop gambling with gut-feel estimates. Stop hoping your numbers are close enough. Stop doing free work because of scope creep and change orders.
