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The Complete Retail Sales System: 
The In-Home Advantage

 

Master both canvassing and in-home sales to build
a legacy roofing business that thrives year-round!

Time to ditch the outdated, passive strategy of waiting for storms and leaving behind bids.
Transform your business with elite canvassing and powerful in-home sales presentations to 10x your revenue.
Build a predictable pipeline of qualified leads and convert them into loyal customers.
Leverage our step-by-step system to consistently generate opportunities and close deals effectively.
 
GET THE SYSTEM TODAY!

Is Your Roofing Business Trapped
in the Storm Cycle?

Let's be real. Maybe you had a BIG year with enough storms to keep business booming and you and your workers were flying high. What a thrill, right? Your crews were busy, paid, and you were bringing home the bacon.

But here's the painful truth -
when the storms stop, everything crashes.

Your team can't feed their families, company culture takes a nosedive, and so do your referrals and reviews. This is a very scary position to be in.

The Retail Revenue Gap:
More Than Just Storm Dependency

If you send your team out without systematic training for both finding and closing retail
opportunities, you're probably experiencing:

Inconsistent lead flow when there's no storm damage

Wasted time on unqualified leads

Low conversion rates on retail opportunities

Proposals sent with no clear follow-up plan

High turnover in your sales team

Dependence on your top performer for all major sales

Sound familiar?

Most companies are taking the
path of least resistance

Most companies take the path of least resistance, lacking proper training and heavily depending on either storms or their top performer to handle everything. While this might work during storm season, it leaves your business vulnerable and makes growth nearly impossible.

Your top salespeople get burned out

Your team struggles to bring in sales during slow periods

And you're constantly starting over with new hires who don't know how to find or close retail business effectively

But imagine what would be possible if your company went

Picture your team confidently knocking on doors and generating qualified leads every single day,
then turning those opportunities into closed deals with a proven in-home presentation system. 

You CAN close more retail leads at higher margins with shorter sell cycles. The best part? Your team
will become exponentially better at closing insurance claims too - they become a layup compared to retail.

 

Your business will flourish when you master both finding AND closing retail opportunities

Our complete system empowers your team from the first knock to the final close, creating predictable success independent of weather patterns.

Every appointment becomes an opportunity for either a sale or a 5-star review, optimizing revenue through quality relationships rather than transaction volume.

The result? Higher profitability and freedom from the storm-chasing cycle.

Don't limit yourself to weather-dependent income or waste time with trial-and-error training. Our proven system helps you build sustainable success through effective retail sales, from door-to-door techniques to in-home closing.

The Complete Retail Sales System:
From Door to Close

Are you ready to build a business that not only thrives today
but sets the stage for a prosperous future?

It's time to build with purpose
using our proven system that combines:

elite canvassing with powerful in-home sales presentations

 

 Never let waiting for the perfect storm control your business again.

Take a look inside…

The In-Home Sales Advantage

module 1:

Laying Our Foundation

This module equips sales professionals with the ability to understand and adapt to different buyer personalities using specific techniques to enhance their rapport-building and communication skills for improved sales outcomes.
module 2:

Body Language

Want to decode non-verbal cues, identify interest or disinterest, or recognize buying signals? You'll master key body language for interpreting and responding to prospect behavior such as open posture, eye contact, smiling, nodding, mirroring, leaning in, hand gestures, fidgeting, closed body language, and microexpressions.
module 3:

Effective Communication

This module focuses on engaging prospects more effectively, uncovering their needs, guiding them toward decisions, and ultimately driving successful outcomes while fostering a customer-centric approach and building trust and rapport along the way. Your prospects will feel heard and that will lead to a sale!
module 4:

The Presentation

There is an art to the one-call close and in this module, we'll show you the importance of a determined attitude and a disciplined approach. You'll learn a logical and effective framework that builds trust yet creates urgency. With confidence, you'll be able to overcome objections seamlessly and most importantly become an expert in achieving successful sales outcomes all while remaining authentic to who you are!
module 5:

Getting Down to Business

This module guides you through setting the agenda for the appointment and understanding homeowner motivations. You'll learn the exact steps to take during the meeting, from introducing your company to discussing findings and pricing and most importantly of all how to establish yourself as the expert… because you are!
module 6:

The Pitch

Here we explain the importance of a comprehensive roofing system beyond shingles, emphasizing key components like tear-off, inspection, waterproofing, ventilation, and quality roofing products. The module also addresses price conditioning to avoid underestimating materials, highlights the value of a complete roofing system, and ensures understanding and buy-in from homeowners before proceeding with the proposal.
module 7:

Overcoming Objections

Learn strategies for handling common objections. Techniques include giving up initially to lower resistance, re-engaging with questions to clarify objections, re-wording objections to ensure understanding, and ultimately overcoming objections by highlighting the value and addressing concerns. The module also discusses marketing programs and price drops as tools for addressing objections and closing the sale effectively.
module 8:

Closing the Sales

You've made it and now it's time to engage the homeowner in selecting roof colors and address potential objections with a focus on quality and manufacturer reputation. It includes delivering a cancellation script, a button-up procedure to ensure customer satisfaction, and a buyer's remorse script to reassure customers, culminating in a final summary and suggesting further engagement opportunities.
BONUS MODULES:

REAL-WORLD APPLICATION

Complete your training with our bonus module featuring real-life scenarios, role-playing exercises, and specific strategies for handling unique situations in the field and during presentations. Master responses to common objections and challenging situations you'll encounter throughout the sales process.
Get The System Today!

Meet the Instructor

Hi, I'm Dante The Roofer, I started my career in roofing with one of the largest Residential Remodelers in the country. I underwent intensive training that instilled discipline and precision… and thought the industry was robotic and cutthroat. Until I was recruited to work on the insurance restoration side of the industry and saw just how easy it was and how little training was needed to get started. 

My first year we got hit with a storm and the company did nearly 30 million in revenue in just ONE year. Everyone was LIVING it up! I thought, man this is easy! Anyone can do this! 

That was until the next year when there was no storm and revenue dropped by 7X! Staff quit, great people were let go and the company culture took a huge nosedive. The people who stuck around had to pick up the extra workload, reps had to travel for months on end, chasing storms to find work. People were spending too much time away from their families and making very little to show.

That's when I discovered the power of combining professional canvassing with proven in-home sales techniques. This complete system transformed my business from storm-dependent to year-round success. Now, I'm sharing everything I've learned to help you build a sustainable roofing business that thrives in any weather.

Do It Yourself:

Foundation Builder

  • Complete Lifetime Access to the Program
  • Downloadable Audio Files for Each Lesson
  • Lifetime Access to Digital Downloads, Worksheets, and Exercises
  • 8 Modules of Course Content
  • 51 Video Lessons
  • Fool Proof Scripts & Sales Process
  • Interactive Sales Mastery Games/Activities
  • Quizzes & Test Results
  • Certificate of Completion

Done With You:

Growth Accelerator

  • Everything in the Do It Yourself Package Plus +
  • Custom Sales Presentation Tools: Elevate your sales pitches with tailor-made presentation tools crafted by industry experts. These resources are designed to impress and engage, giving you a competitive edge in every client interaction.
  • Personalized Sales Scripts: Receive a suite of customized scripts that speak directly to your company's strengths. These scripts are your roadmap to success, providing you with the words and tactics that convert leads into loyal customers.
  • BiWeekly Interactive Sessions: Connect your team in weekly calls that enrich your learning experience. These sessions are not just instructional—they're inspirational, and designed to keep your team motivated and on top of their learning.

Done For You:

Elite Transformation

  • Everything in the Done With Yourself Package Plus +
  • Bonus: From Cold to Closed: The Retail Canvassing Success Mastercourse: Expand your expertise with full access to our acclaimed Retail Canvassing Master Course. Learn the nuances of door-to-door sales mastery, from initial contact to closing deals on the doorstep.
  • Custom Marketing Tools: Get your hands on powerful marketing tools custom-designed for your business. From eye-catching brochures to digital ads, our creative assets help you capture attention and close more deals.
  • Comprehensive Sales and Marketing Integration: This package doesn’t just teach you to sell; it equips you to dominate your market. With tools and training that cover every aspect of the sales process and beyond, you’re not just staying ahead of the curve—you’re defining it.
  • PLUS 3 1-on-1 Video Sessions Directly with our Course Instructor (60 min each)
  • Access to Exclusive Community/Support Group: Never feel stuck or alone. This package includes continuous Monthly Leadership Calls with our Colab team, ensuring you’re always just a step away from expert advice and encouragement.

Satisfaction Guarantee

I know the material in this course works and works well… but I also know you can’t know that for sure until you’re inside the course. That’s why you can join now, watch the videos, try out the exercises, and go through the process for 30 days… if after that you’re unsatisfied for any reason just email us for a full refund.

FAQ

How do I know this system will work for my business? +

As an instructor who's helped countless roofing companies transform their businesses, I see the same pattern over and over. Companies come to us struggling with inconsistent revenue and dependence on storms. Those who implement our complete system - both the canvassing and in-home sales components - see dramatic improvements in their retail sales success. If you follow our system, it will work.

Do I need both components of the system? +

While each component is valuable on its own, they work best together as a complete system. Think of it this way: canvassing gets you in the door, but your in-home presentation closes the deal. Having one without the other is like trying to win a game with only half your team on the field.

How long will this program take to complete? +

Your time is valuable! This program has been designed with your busy schedule in mind. Each component can be completed in about 2 weeks, and you'll be able to revisit the material anytime. However, to perfect this process it takes time, which is why we recommend revisiting modules as part of your ongoing sales training.

Is there a money-back guarantee? +

Yes! If you’re unhappy with the course for any reason, just email us within 30 days of purchase for a full refund.

 

Ready to transform your roofing business from
storm-dependent to year-round success?

 

Join our complete system today and
start building a sustainable future for your company.

Get The Complete System Today!